Finnair -one of the world’s oldest airlines established in 1923- has turned 85 years old this year and is showing the airline world how such a birthday should be celebrated in true style.
1. Retro Flights in Retro Livery Airplane
First of all painting one of the fleet (an Airbus A319) in the original livery from 85 years ago and naming it “Silver Bird” for years to come:
Finnair is flying the “Silver Bird” from its home Helsinki-Vantaa airport to a number of locations all around Europe, but some of those flights between July 30 and December 31, 2008 are classified as Retro flights, with the crew wearing retro dresses as well. (if interested, read our earlier post about sexy stewardess uniforms.)
2. Retro Marketing on a Dedicated Retro Website
Setting up a special dedicated retro website for a month that looks like it was made out of paper and pack it with video commercials from earlier days (which still advertise the current brand…). Add the list of the above mentioned retro flights to it, (the list may change due to operational reasons of course) together with classic Retro style Destination Guides to the planned destinations: Amsterdam, Barcelona, Berlin, Frankfurt, Copenhagen, London, Manchaster, Milan, Oulu, Paris, Rome, Stockholm.
Turning the main Finnair cover website to a Retro looking page with a single banner to the Retro site and a search module – to still allow people to get on with their business and make a booking.
3. Celebrate the 10 year Alliance Membership with Further Special Livery Airplanes
And finally follow LAN Airlines and be the first European oneworld member to feature a special oneworld livery on the latest Airbus A340 addition to the longhaul fleet as well as on a shorthaul Airbus A319 – to celebrate the 10 year membership in oneworld.
Very well done Finnair, this marketing campaign should be copied by others!! Besides the website and the retro commercial videos, having three special livery aircraft at the same time will have all plane-spotters around the world looking out for anniversary Finnair airplanes!