How alliance members can work together? Here is a very good example from SkyTeam. The three US SkyTeam member airlines (Delta (DL), Northwest (NW) and Continental (CO)) have set up a joint website, called SkyCorp Direct for their corporate clients. It is free to join, free to book any of the above mentioned three airlines’ flights as well as hotels and cars, but they charge an extra USD 5 for each booking that is made for another airline. You can book any flights, hotels and cars, can save a corporate profile and also personal profiles for your employees for easier future use. On the other hand, basic reports can be generated, and detailed reports are also available for a one time registration fee. A great advantage is that already existing corporate deals with any of the participating airlines can be transfered and used on skycorpdirect.com, so an earlier agreed discount will not be lost.
As the name of the website is “SkyTeam standard”, I would assume that there is a good possibility that this site will be enhanced later with other alliance members’ flights as well, and that this site may be the root of a general, direct SkyTeam sales channel aimed at corporates.
You can also watch a short demo on the newly launched website on how to use it. Please note that you don’t need to be a large corporation in order to join, any companies can do so. I wonder when the other alliances will start to come up with such joint, easy to use website (they already have corporate products, but those are either limited for one country, or require different means of booking procedure).