Sky Europe – Lie Or Rely?

SkyEurope Holding reported a consolidated net loss of €5.1 million ($7 million) in the fiscal third quarter ended June 30, much improved compared to the €16.5 million deficit in the year-ago period. Operating expenses grew 6.4% to €63.41 million, while the operating loss shrank to €5.24 million from €14.48 million last year. Meantime, SkyEurope confirmed the appointment of Jason Bitter as CEO of SkyEurope Airlines. It also announced it will close two bases, Budapest and Krakow, in the coming winter schedule “in a move designed to reduce complexity and costs.”

Jozsef Varadi, CEO of Wizzair, the biggest competitor for Sky Europe had already projected this step about 2-3 months ago. At that moment the spokesman of Sky Europe denied that Sky Europe had such plans. It appeared in many news portals, magazines and other media in Hungary and they always denied it.

Well, for me at least it is strange how any company (or any business person) allow itself (or him/herself) to lie in front of public. Especially when this lie affects people’s life. Imagine yourself buying a ticket for a good price about 3 months in advance and even if they refund it for you, you will have to buy it at another airline for a higher price (as 2 months passed in the meantime). In understand it if companies do not release any information about business secrets. But come n, there is a possibility to say: sorry, no decision was made on this topic yet, or it is under heavy discussion internally or anything. But to lie? For me such a company looses its good will for a long time. I hope the new CEO will be more tough on corporate communication issues.

By Szafi

3 Responses to “Sky Europe – Lie Or Rely?”

  1. 1 balint01 September 10, 2007 at 4:29 pm

    Actually as far as I remember, when the CEO of Wizzair claimed in a press conference that SkyEurope is intending to give up its Budapest base, he based his assumption on the fact that reservations were not opened for the winter schedule for flights departing from Budapest at that time – when all competitors were bookable already.
    At that time SkyEurope claimed that they publish their schedule in several steps based on the departure airports and that Budapest had not yet been published, but it’s coming up within days. So I think people were actually not able to buy tickets for the winter schedule. BUT the press release by SkyEurope made the potential passengers believe that the flights will indeed take off, so it is worth to wait with buying their tickets. But the flights never opened up for sale and finally SkyEurope announced that they are moving out of the Budapest base, which left those potential passengers being forced to buy tickets from other airlines – where the prices had gone up in the meantime. So they actually lost money, but SkyEurope can not be held responsible – directly… 😦

  2. 2 szafi September 10, 2007 at 7:55 pm

    A friend of mine had a ticket for october and she was offered a different destination ex Vienna or something. So yes, people could book.

  3. 3 xxx December 18, 2007 at 12:48 pm

    The articles on this web are completely in favour of Wizz and against the SKY.

    It is not fair and discounts validity of the information.

    I do not like such approach and will not continue reading it.

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