CSA Czech Airlines Launches New Virtual Low-Cost Airline: Click4Sky.com


CSA Czech Airlines Logo CSA Czech Airlines, a member of the SkyTeam alliance since 2001 with an annual passenger number of around 5.5 million is going through a lot of changes these days. They are in the middle of a fleet renewal program replacing their Boeing 737s with Airbus A320 family aircraft, they are introducing a new overall visual presentation that includes the redesign of their downtown Prague sales office, new uniforms and just lately the introduction of a redesigned logo. Also as part of these changes, which are paving the road for a hopefully successful upcoming privatization sometime next year, CSA has launched a new low-cost airline:  Click4Sky.com

Actually, the new low-cost airline is not really an airline, it’s more of a marketing tool, as they will not operate a fleet or any aircraft, or crew, they simply buy the unsold seats on the CSA flights and then sell those to their passengers. It is basically a separately branded, long-term seat-sale at the Czech National Carrier but instead of advertising low prices on CSA flights and open the CSA brand to a different, low-cost clientele, they have created a separate brand with fixed prices. So in reality, the new Airline is a simple website selling remaining CSA seats at low prices, nothing more, nothing less. But the idea is great! It keeps the CSA brand as an alliance brand with their focus on business travellers and frequent fliers, while the Click4Sky.com brand can serve a different market segment, while keeping the big brother “untouched”. Technically a similar solution has already been in use, with another Czech Airline: TravelService. They are a charter airline, but have launched a low-cost brand called SmartWings, which has a dedicated fleet and network, but also sells the remaining seats on charter flights operated by TravelService aircraft. But the CSA solution is new that it only does the later solution, it doesn’t operate a single aircraft! A Virtual Airline – we have joked about such an idea with my ex-colleagues at Malev, but never went farther than that. Well, CSA did, and it seems like a really good idea!

Click4Sky.com website 

Tickets can only be purchased via the new website (which after all is THE airline in itself…): www.click4sky.com.  You have to book and purchase your ticket at the same time, and as usual in case of an e-Ticket, upon sucessful payment you receive an email with all necessary details of your flight. They guarantee a low and final price of CZK 1990 (~EUR 72.10) for each direction, that includes all fees. Tickets then can not be changed or refunded, and have several other restrictions as well, such as spending a minimum of 3 days or a weekend at the destination, and you always have to buy a return ticket, one ways are not offered. They offer 36 European destinations (basically all European destinations of CSA – major airports, not 100 km’s from a city as a “normal” low-cost would do) and Cairo, Egypt, and on each flight the passengers will receive the same onboard treatment as if they had bought a regular Czech Airlines ticket (including refreshments and newspapers for example). (It would be funny if a flight attendant would go around with the trolley and give your neighbour a sandwhich and drinks, but would leave you out from the service. Just think about how much administration would be required so that the flight attendants would know who is a regular CSA passenger and which seat seats a Click4Sky passenger – not worth it from an operational point of view.)

CSA expects an annual extra revenue of several hundred millions of Czech Crowns and targets an around 20% of the Czech low-cost market within 2 years. Quite ambitious, but not impossible!

by balint01

Advertisements

7 Responses to “CSA Czech Airlines Launches New Virtual Low-Cost Airline: Click4Sky.com”


  1. 1 Letenky October 2, 2007 at 9:46 pm

    Very nice post, thank you.

  2. 2 IRENE PSOMA March 18, 2008 at 12:31 am

    HELLO I BOOKED A FLIGHT 4 DAYS AGO.I HAVE ALREADY SEND YOU 4MESSAGES AND YOU HAVE NOT REPLY NONE.YOU HAVE ALREADY TAKE MY MONEY FROM MY CARD.WHATS GOING ON?YOU DONT ANSWER THE PHONE YOU DONT ANSWER MY EMAIL.I DEMAND AN ANSWER.

  3. 3 balint01 March 18, 2008 at 11:33 am

    Dear Irene,

    I believe you meant your comment above to reach the airline Click4Sky.com directly and have not targeted your demands at our blog – which only had published an article about this new Czech Airline.

    I have found the following information on the website of Click4Sky.com:
    “Should you encounter problems with making on-line purchase of your flight ticket contact click4sky@click4sky.com.
    Should you have a question regarding ticket sales contact prodej.letenek@click4sky.com

    Please use one of these email addresses to communicate with the airline about your problems we can not help, we are an independent, airline specialized blog, not an airline, nor a travel agency. Thank you for your understanding and we hope that you will receive an answer for them if you write to one of those email addresses.

  4. 4 Letenky May 28, 2008 at 12:18 am

    tickets are now even cheaper, they started with 1990 CZK and now it is just 994 CZK

  5. 5 letenky July 20, 2008 at 8:52 pm

    I think is not so best. CSA must make some lowcost model becouse skyeurope was much better 😀

  6. 6 outeast August 4, 2008 at 5:05 pm

    Be warned! By far the worst customer service I’ve ever encountered. CSA can be bad enough, but this is like CSA with all its faults magnified a hundredfold. Avoid like AIDS.

  7. 7 Stressed April 15, 2009 at 1:05 pm

    I agree with outeast, they have sunk to a new low with their online check-in, avoid this like the plague. They are impossible to contact if things go wrong. DO NOT USE CLICK4SKY, the budget airlines are cheaper and better.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Blog calendar

September 2007
M T W T F S S
« Aug   Oct »
 12
3456789
10111213141516
17181920212223
24252627282930

Archives


%d bloggers like this: