Archive for October 17th, 2007

Star Alliance Is Expanding Again

Star Alliance – EgyptAir agreement

Yesterday evening the officials of Star Alliance and EgyptAir announced that EgyptAir will join Star Allaince within the next 18 months. There are three more airlines waiting for the official signature day: Air China, Shanghai Airlines and Turkish Airlines. Although EgyptAir’s hub is in North Africa, the goal market for Star Alliance is the Middle-East. Alliances in general are weak in the Middle-East. Only oneworld has a member from that region: Royal Jordanian that joined oneworld this year.

Star Alliance

In Cairo a new airport will be opened in 2009. Fraport has been involved in the construction since it started in 2005. The new Terminal 3 will be able to handle 11 million passengers per year and it will also accomodate the new A380. In addition to the new Terminal 3, Cairo Airport is also constructing a fourth runway, developing the Cargo City, constructing a new Air Traffic Control Tower and increasing its parking facilities. Also new service facilities are on the way like, hotel, business and shopping centers.

Egyptair

EgyptAir is the world-renowned national airline of the Egypt, based in the city of Cairo.
In more than 75 years, EgyptAir has experienced extraordinary growth, taken the lead to be the first airline in the Middle East and Africa and the seventh in the world to join IATA and become a treasured brand.
Currently Egyptair operates 48 aircrafts to 60 destinations in 44 Countries through 1,200 weekly flights, carried more than 6.5 million passengers in 2006/2007, to fulfill the travel needs of both business and leisure travel.

EgyptAir B 737

In 2004, EgyptAir demonstrated the scale of its commitment to the highest standards of safety by being the first IOSA certified airline in the Middle East and Africa.

By Szafi
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New, Self-designed Uniform at Easyjet

easyJet unveiled another industry first today as its cabin crew across Europe stepped out in true style, to reveal their stylish and more formal new self-designed uniform.Over the last 12 years cabin crew and ground staff at easyJet, have always had a very casual look which was purposely designed to inject more fun in to flying and make staff more approachable. The first uniform in 1995 was a simple combination of black jeans and orange polo shirt, with ‘I’m an easy crew member’ embossed across the back, this has gradually smartened over the years with black trousers and orange shirts, but the casual image remained.

As easyJet has grown to become the fourth-largest airline in Europe, carrying over 37 million passengers a year, the airline was keen to update its image to reflect how it had matured as a business, whilst maintaining the fun and approachable attitude.

In true easyJet style, instead of following other airlines and hiring extortionately priced top fashion designers to come up with the latest trends, the airline became the first to give those who have to wear the uniform, its cabin crew, the opportunity to be creative and design something that was suitable to their specific needs.

easyJet’s cabin crew were invited to take part in a competition to design the new uniform that would enable them to feel comfortable and confident at work. Following hundreds of entrees, three made it to a short list and cabin crew then voted for their favourite.

The winning design, ‘Formal and Fabulous’, was the combined effort of three cabin crew – AnnMarie Cuffe based at Liverpool; Joanne Todd and Kurt Wilson both based at Gatwick. With a much smarter, more formal look, the design is made up of a number of different pieces such as orange or white shirts, jackets or waistcoats so crew can create their own combination to express their own style and personality.

Easyjet - new uniform. Formal and FabulousEasyjet - new uniform. Formal and FabulousEasyjet - new uniform. Formal and Fabulous

Andy Harrison, easyJet’s Chief Executive , commented :

“I’m really proud of our cabin crew for managing the entire process of designing, selecting and producing a new uniform – at no extra cost to the previous design. It really is a great achievement. If our crew feel confident and professional in their uniform it will help them to deliver the best service to our customers – after all, they see more of our customers than anybody else and best embody easyJet’s “low-cost with care and convenience” ethos.

Easyjet - new uniform. Formal and FabulousEasyjet - new uniform. Formal and Fabulous

Source: Easyjet.com

By Szafi

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