Formula-1 In Abu Dhabi With Etihad Airways


The last Formula-1 race of the season was the first ever Grand Prix of Abu Dhabi, in the United Arab Emirates. The state-of-the-art, brand new circuit at Yas Island hosted the already World Champions Brawn GP team and Jenson Button, but from a sponsorship point of view – Etihad Airways took it all.

Etihad Airways Airbus above the Yas Marina Circuit at 2009 Formula-1 Abu Dhabi Grand Prix

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The champion Brawn GP started out this season as a new team, with practically no sponsors. The first to sign up was Virgin and we were hoping to see some Virgin Atlantic or other Virgin airlines branding on those cars at some point in the season – which did not really happen. On the other hand, the Abu Dhabi based Etihad Airways has been actively participating in Formula-1 – as an on-car sponsor of Scuderia Ferrari – showing Etihad logos on the front and tail wings of the car, the helmets of the drivers and also on the shoulder of the drivers’ overalls.

Ferrari with Etihad Airways Cabin Crew

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Etihad was also the naming sponsor of the first “2009 Etihad Airways Abu Dhabi Grand Prix” – which they have used as a truly worldwide global campaign opportunity. All those who have watched the race have seen the Etihad logos all around the circuit on static displays as well as on dynamic giant LCD displays.

Etihad Airways trackside advertisement at Yas Marina circuit at 2009 Formula-1 Abu Dhabi Grand Prix

Special Aircraft Liveries

And where can an airline advertise any more visible than on its own aircraft? Etihad Airways has prepared two special livery airplanes over the last year to support its high profile involvement with the first ever Abu Dhabi Formula-1 Grand Prix. The intercontinental ambassador of Etihad is an Airbus A340-600 (registration: A6-EHJ), the currently largest airplane of Etihad that has been carrying a special livery for almost a year that has a shaded background (from white through red to black) and shows a checkered flag on its tail.

Etihad Airways Airbus A340-600 in special Formula-1 livery - by Mark H on airliners.net

Etihad has also designed a special livery for one of its smaller planes, an Airbus A320 (registration: A6-EIB), also known as “Etihad’s Black Jet”. The plane is painted in full black livery, with a Formula-1 car on its tail

Etihad Airways Airbus A320 in special Formula-1 livery - by Md Faridz on airliners.net 

Congratulations to Etihad for showing the world how to use Formula-1 for a truly, global promotion campaign! 

by balint01

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4 Responses to “Formula-1 In Abu Dhabi With Etihad Airways”


  1. 1 airline complaint November 9, 2009 at 5:57 pm

    this airline is clearly on the rise and will far surpass most , if not all IMO very soon. let’s go abu dhabi….

  2. 2 Jarkko November 10, 2009 at 8:38 pm

    It is very to see that some airlines still makes unique paintings. And you showed us, very cool ones there.

    Most commercial airlines who are struggling with the bad economy, have cut all extra bills.

  3. 3 Nasir khan April 1, 2014 at 7:01 am

    Etihad Airways seems to be teaching a whole new chapter in advertising through this Formula1 campaign you speak of. This must have been a state of art work and hats off to Etihad Airways to start off something like this.


  1. 1 Tweets that mention Formula-1 In Abu Dhabi With Etihad Airways « Airline world -- Topsy.com Trackback on November 8, 2009 at 10:34 pm

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