A La Carte Meals On KLM Economy Class

KLM Royal Dutch Airlines has started testing à la carte meal service in Economy Class, on a number of selected flights.

When traveling on First or on Business Class, passengers can usually choose from a few different menus before the meal service, or even before taking off. In Economy, usually passengers get two options – if they are among the first being served (“Chicken or Pasta?”). If you end up sitting in a row that gets the main dish as the last ones, you may be left without any choice and just get the meal that is left.

At the end of May, KLM launched a pilot project testing à la carte catering in Economy Class on flights from Amsterdam to Bangkok/Taipei, Dubai, Cape Town, and Singapore/Denpasar. Passengers will be able to choose from four dishes while the pilot test runs across the peak tourist season in the summer, until the end of August, 2010.

KLM will continue serving its standard meals onboard, this choice of menu is offered in addition to the usual catering. The four dish choices include:

Orders can be placed and paid for by credit card, when checking in online. The cost is EUR 15 (USD 18.62) per dish. Important, that in order to get this service, one must check-in online between 30 and 24 hours prior to departure. Note: if you ordered a special meal when you made your booking  (e.g.: vegetarian, kosher, lactose-free, etc.), it will be replaced by your a la carte choice.

The wishes and choices of our customers are key. We will be testing them during the pilot project. Our aim is to align our products even more closely to what different customers want,” said Erik Varwijk, Executive Vice President of KLM Commercial.

We are looking forward to hear back from KLM how the pilot project goes, but to be honest, – shall it be successful – providing this service on flights to all the worldwide destinations that KLM flies to may be much easier than providing the same service for flights flying back to Amsterdam from across the globe. We look forward to seeing this service being rolled-out to all flights and maybe starting an onboard a la carte catering competition among airlines?

by balint01


3 Responses to “A La Carte Meals On KLM Economy Class”

  1. 1 Patrick June 9, 2010 at 11:32 am

    Last year when we flew Qatar Vienna-Doha-Bangkok and return, the online booking engine offered a choice of about 15 different meal types – vegetarian, gluten free, etc. While I really just picked at random from that list, I have learnt always to avoid the ‘standard meal’ – the special dietary needs options are always a much higher standard and are worth ordering.

  2. 2 balint01 June 9, 2010 at 11:54 am

    Yes, those are the “standard” choices, which are also available at KLM. These new meals are supposed to be better, and are on top of the other options.
    Besides getting better quality when ordering special meals (vegetarian, etc.), you may have a lower chance of getting left behind due to overbooking…

  3. 3 GlobeAir - Your Private Jet January 3, 2011 at 7:25 pm

    I would love to have such a menu on a long distance flight – not quite compareable to my last meal on a Continental Flight 😉

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