The Last Malev Ad

Today’s free Metropol ‘newspaper’ – distributed in public areas across Hungary – features the last Ad by Malév Hungarian Airlines on its last page – featuring portraits of current and ex-employees. It was paid for by the employees, who chose this extraordinary way to say goodbye to the passengers. Márta Róna, communications director said: “The employees of Malév would like to thank the passengers with this symbolic last ad purchased by themselves. We keep all those lots of happy moments of 66 years spent together in hearts!” Malév ceased operations exactly one week ago, last Friday on February 3, 2012.

Exact translation:

“We Thank You!

We hereby thank all Malév passengers who chose to fly with the national airline in the last 66 years, for flying with us.

Much love,

The Employees of Malév

The last Malév ad was published from money collected by the employees of Malév with the support of this newspaper.”

by balint01


2 Responses to “The Last Malev Ad”

  1. 1 Josh February 17, 2012 at 3:26 pm

    Hi Guys…..

    Im a Geography student at Edinburgh Univeristy, just about embark on my dissertation. Im torn between doing the paper on two essay titles (1) The impact of Low Cost Airlines on Air Traffic in the UK (2) The impact of the financial crisis on the geography of air traffic
    volumes in the UK. I was wondering weather I could get your opinion on these titles, and weather anyone knows how i could get access to data? Also I have a massive interest in aviation, so if anyone would like to suggest some titles they think might be more intersting, then any posts will be welcomed.

    Thanks in advance

    Josh Parker

  2. 2 balint01 February 20, 2012 at 2:42 am

    Hi Josh,

    I think you may find more information about (1), but I think title (2) sounds more interesting, especially in the turbulent economic times we are living in, especially if you are in the area of financial economics.

    On ATW Daily news (, you may find information about new routes by airlines announced/reported earlier – but you need to keep in mind that usually airlines make a big publicity about starting new routes, but they barely make announcements about ceasing routes…

    Best to maybe get information from (some of) the UK airports directly. They may have better data about what airlines left, or decreased the number of flights (or capacity) on certain routes. Maybe in your thesis you could draw nice maps with traffic flows before and after the economics crises, making the changes visible.

    If you ever think of publishing your main findings on the web in a blog, you know whom to contact! 🙂

    And of course good luck with your essay/paper/thesis!


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