Funny and innovative safety videos for airlines are now a very trendy tool for marketing, especially as items for viral and social marketing.
Air New Zealand seems to be in the front line here, as they have created a very popular Hobbit version earlier in 2012 for the first part of the Hobbit trilogy: “An Unexpected Briefing” (a’la the title of the movie: “An Unexpected Journey”). They were followed with a pop-song like version of the safety instructions from Virgin America not so long afterwards.
So following the sometimes ugly creatures of the Hobbit Universe, Air New Zealand started 2014 with a different topic and a beautiful “partner”: the 50 year old Sports Illustrated – Swimsuit Edition!
To be honest, personally I like this one much better. What do you think? (the links to the other two are available in the first paragraph)
Not a safety video, but still worth to mention in the league of viral Airline marketing videos is the one that came with the second Hobbit movie last year: a short film of what a day is like at the official airline of Middle-Earth (aka.: New Zealand), starring real Air New Zealand employees from Flight Attendants to Engineers – and a plane slapping its wings like a bird. (title: “Just another day in Middle-earth“):
For the record, they also accompanied the second Hobbit movie (The Desolation of Smaug) with a special aircraft livery last year as well: