Archive for the 'Sky Europe' Category

Special Aircraft Paintings

Hungarian beauty queen, giant salmon, flying panda, Mickey Mouse, Santa hit by a plane. What do they have in common? They were all used by airlines for marketing purposes, thus as aircraft paintings they all made our blue sky more colorful. Following the success of our earlier post about Sexy Stewardess Uniforms, we collected the most extravagant aircraft paintings.

The outfit of the aircrafts is one of the most important image tool of all airlines. Although there have been some airlines that sold the aircraft’s body for commercial purposes, still aircraft paintings are used for image strengthening. Here are the best aircraft paintings.

Sky Europe – Zsuzsa Laky

Sky Europe - Zsuzsa LakyZsuzsa Laky was Miss Hungary and Miss Europe in 2003. Slovakian-based Sky Europe had a hub in Budapest (Hungary) as well, so they contracted her to promote Hungary as a destination. Her full body shape picture covered the side of a B737-700. Zsuzsa’s face was also used in 2003 and 2004 by the Hungarian Tourism Board on billboards all over Europe to promote Hungary.

Alaska Airlines – Salmon-Thirty-Salmon

Alaska Airlines Salmon-Thirty-SalmonAlaska Airlines is the biggest air cargo company delivering sea fishbetween Alaska and the mainland US and Alaska and Europe. To emphasize their role in sea food transportation, they painted a giant salmon on one of their aircrafts. The name of the aircraft is a word game. Instead of Seven-Thirty-Seven they called it Salmon-Thirty-Salmon. Nice idea. 🙂

Alaska Airlines – Make a wish

Alaska Airlines Make a wishThe giant salmon was not the only special livery at Alaska Airlines. Together with the “Make-a-wish” foundation they decorated an aircraft with Genie from the Disney movie Aladdin. Alaska Airlines supported the foundation by taking children to places they wished to travel. On the first flight of the plane featuring Genie six children travelled from Seattle to Disneyland in California.

All Nippon Airways – Fly! Panda

Fly Panda 1To celebrate 35 years of freindly relationship between China and Japan and the 20th anniversary of the Tokyo – Beijing flight, All Nippon Airways chose the character of a Panda to be painted on their aircraft. It is not just the outift of the aircraft, the interior and the uniform of the staff is also themed of the kind, black-and-white bear.

JAL – Dream Express

JAL - Dream StoryIt was not just Alaska Airlines cooperating with Disney. JAL also painted 5 + 1 of its aircrafts “Disneyish”. The family members were the following: “Friends” with white background, “Sweet” with pink background, “Family” with blue background, 2 planes named “Tokyo Disney Sea” with blueish water-like background and the extra 6th plane with the nose of Mickey Mouse called “Dream story” and its livery is based on the story of an elementary school girl.

Lufthansa – Football World Championship

Lufthansa WCFor Germany 2006 was a historical year. After its reunion the Football (soccer) World Championship was the biggest sport event, when they could finally show thw world they are a nation, they are good hosts and their team is again good at football. They started preparations a year before the event. One of the first visual promotion of the championship was that Lufthansa painted the nose of its Airbus aircrafts looking like a soccer ball.

Air Asia – Manchester United

Air Asia Manchester United LiveryAir Asia is a low cost airline in the Far-East, where Manchester United football (soccer) club is very popular. The marketing managers of Air Asia found it a good opportunity to aim at this target group by painting one of their aircrafts Manchester United-like. The aircraft was called the Red Devil Airbus and it featured the key players and the trainer of the famous British soccer club. The players painted on the plane were: Sir Alex Ferguson, Park Ji Sing, Wayne Rooney, Ruud van Nistelrooy, Cristiano Ronaldo, Alan Smith, Rio Ferdinand.

Christmas

Santa hit by a planeChristmas – as all holidays – is one of the highest seasons in air travel. Airlines naturally prepare a lot for the holiday season. We can see Santa Claus livery on planes many times, especially on Finnair flights as Finnland is the official home of Santa. This is my favorite Santa painting, although I never managed to find out the airline itself.

And here is a collection of paintings not mentioned in the article.

Fly Panda 2

ANA - Snoopy

Concorde Pepsi

Itali Airlines Clouds

Dream Express Family

Sky Airlines Adam and Eve

By Szafi
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Sexy Stewardess Uniforms

It has been a long time I wanted to take the time and write this post. It is a little bit long, but I ensure you it is not just the photos that are interesting! 🙂

Who can become a flight attendant?

Not everybody qualifies for a stewardes. Flighat attendants need to go through a 6 weeks to 6 months training period that includes psychological, IQ and physical tests (depending on the airline’s requirements). Safety training includes, but is not limited to: emergency passenger evacuation management, use of evacuation slides / life rafts, in-flight fire fighting, survival in the jungle, sea, desert, ice, first aid, Cardiopulmonary resuscitation (CPR), defibrillation, ditching/emergency landing procedures, decompression emergencies, Crew Resource Management and security.

But even those, who pass these tests and trainings, may fail. Some airlines have height and weight requirements. While airlines using bigger jets have minimum height limit, because air hostesses cannot reach the overhead compartments, regional carriers have maximum height limit as the ceiling of the aircrafts is very low. Weight is almost always a concern. Even if they do not communicate it, almost all airlines hire only girls with regular weight. Neither underweighing, nor overweighing applicants are accepted. Even later if somebody gains some weight do the airlines give out a new uniform to anyone.

Playmates, beauty queens

Sex has always been associated with flight attendants. There have been several playmates and former bueauty queen working as stewardesses. No wonder that if we take a look at the series of known women who worked as flight attendants before or after they became famous.

Some of them were:

  • Ester Codet was a playmate of the motnh in October 1974
  • Avis Miller was playmate in November, 1970
  • Julie Woodson was playmate in April, 1973
  • Jennifer Hosten was Miss World in 1970, first to win this title for her home, Grenada.
  • Kate Linder is still an active US actress
  • Evangeline Lilly is a Golden-globe nominated actress, most known for her role in Lost. She worked for Air Canada.

Ester CodetAvis MillerJennifer Hosten

Kate LinderEvangeline Lilly

History of airline uniforms

Old Delta Airlines uniformThe first stewardess uniforms were designed to be durable, practical, and inspire confidence in passengers. The first stewardesses for United Airlines wore green berets, green capes and nurse’s shoes. Other airlines, such as Eastern Air Lines, actually dressed stewardesses in nurses’ uniforms.
Perhaps reflecting the military aviation background of many commercial aviation pioneers, many early uniforms had a strongly military appearance; hats, jackets, and skirts showed simple straight lines and military details like epaulettes and brass buttons. Many uniforms had a summer and winter version, differentiated by colours and fabrics appropriate to the season: navy blue for winter, for example, khaki for summer. But as the role of women in the air grew, and airline companies began to realise the publicity value of their stewardesses, more feminine lines and colours began to appear in the late 1930s and early 1940s. Some airlines began to commission designs from high-end department stores and still others called in noted designers or even milliners to create distinctive and attractive apparel.

Famous fashion designers – famous uniforms

British Airways new uniform designChristian Lacroix designs uniforms for Air France. British Airways flight crews and staff now sport designs by Givenchy star Julien Macdonald. Los Angeles-based celebrity designer Richard Tyler presented Delta Air Lines’ new line-up alongside his ready-to-wear collection during New York Fashion Week. Korean Air launched new outfits by Italian designer Gianfranco Ferre, including pants for the first time in the airline’s history.

Sexiest airline uniforms

And now let’s look at the list of the most sexy airline uniforms:

1. Hooters Air

Hooter AirHooters Air

2. Singapore Airlines

Singapore Airlines

3. Malaysia Airlines

Malaysia AirlinesMalaysia Airlines

4. Delta Airlines

Delta Air LinesDelta Air Lines

5. Thai Airways

Thai Airways

6. Etihad Airways

Etihad Airways

7. Gulf Air

Gulf Air

8. Air France

Air FranceAir FranceAir France

9. Wizz Air

Wizz Air

10. Sky Europe

Sky EuropeSky Europe

If you liked this collection, check out our other post about special aircraft paintings and our other post about airline meals!

By Szafi

Our blog is moving to a new place. Please drop us an email to intairline@gmail.com, if you would like to receive updates about our blog!

SkyEurope And Wizz Air: Different Strategies

SkyEurope B737 at BUD   Wizz Air A320 at BUD

The Central and Eastern European market of low cost airlines is going through some very interesting times. Let’s not talk about the low-cost airlines who operate to this area, but are of other origin, such as RyanAir, easyJet, Sterling, Germanwings, Norwegian, etc., etc., but focus on those which are based in this region!

There are a number of low-cost airlines operating out of Central and Eastern Europe, some smaller ones like Smartwings (Czech Republic, part of the TravelService group with 2+8 aircraft), Niki (Austria), Centralwings (Poland, part of the LOT group with 5 aircraft – planned 15 by 2010) and Blue Air (Romania, with 4 aircraft). The two bigger ones are SkyEurope and WizzAir, who are following a totally different strategy as revealed in the last few days, even though until recently they were direct competitors of each other.

SkyEurope Logo SkyEurope is pulling out of its hubs in Hungary and Poland, and will focus purely on Vienna, Prague and Bratislava from the upcoming winter schedule. The goal for them is to stabilize their financial base. They are on the stock exchange, and can not maintain their losses over a long period of time. They plan to station 6 B737-700’s in Vienna, and 4 in Prauge (up from 4 and 2 respectively), which shows the focus is clearly on Vienna and Austria, where the demand is more stable and financially set, compared to the other countries around Central Europe. SkyEurope plans to operate 15 aircraft in Vienna in 2-3 years time. Currently they operate 14 airplanes, and plan to add another 16 Boeing 737 New Generation planes in the coming years. However, it was also in the news last week, that SkyEurope is selling two of its new Boeing 737-700’s, to raise funds for operations in the upcoming winter schedule. The airplanes were due for delivery this month and in November. Giving up their Budapest base, they also plan to sell their airport handling unit at Budapest Ferihegy International airport, for about USD 3.5 million. This will be an interesting sales process, as the only customer of this handling company was SkyEurope, so what is up for sale is basically only the right to carry out gound handling activites at Budapest Ferihegy Airport, and some equipment. We have witnessed a similar situation at loss-making Malev, when assets and rights need to be sold in order to survive the weak winter travel season… This is not a good sign in my opinion, but we’ll see in a year, whether if it has paid off for SkyEurope or not.

WizzAir On the other hand, the younger, more dynamic, Hungarian WizzAir announced a major Airbus order today, for 50 new A320 family aircraft!! Wizz Air already flies 13 Airbus A320s and earlier said it plans to maintain a uniform fleet. It had earlier predicted operating 53 aircraft within three to five years. Over the last two years Wizz Air, which flies 70 routes in Europe, ordered 32 Airbus A320s that fly up to 180 passengers. “The new deal increases the total order made by Wizz Air for A320 to 82,” the companies said, while they also agreed on an option to buy 25 additional A320’s by 2016. The 50 new planes are to be delivered in 2011-2014, while the option covers the period 2014-2016. This is the largest order for Airbus in Central and Eastern Europe, and would make Wizz Air one of the largest regional carriers with narrow-body aircraft.

So the two strategies are totally different! One budger airline selling off assets to survive the upcoming winter period, while the other one placing the largest Airbus order in Central and Eastern Europe! While SkyEurope predicts to have 30 aircraft in a few years, Wizz Air will have 32, and will start receiving the 50 new ones announced today! While SkyEurope is backing out from Poland and Hungary, and is focusing on Austria and the Czech Republic, Wizz Air agressively gains markets, and focuses on Poland, Hungary, Romania, and Bulgaria, but keeps out of Austria and the Czech Republic. By only looking at the facts and this latest news, it looks like Wizz Air is winning on the Polish and Hungarian markets in the competition against SkyEurope, but it also looks a little bit like if the Central and Eastern European market of budget airlines has just been split up between the two…

by balint01

Sky Europe – Lie Or Rely?

SkyEurope Holding reported a consolidated net loss of €5.1 million ($7 million) in the fiscal third quarter ended June 30, much improved compared to the €16.5 million deficit in the year-ago period. Operating expenses grew 6.4% to €63.41 million, while the operating loss shrank to €5.24 million from €14.48 million last year. Meantime, SkyEurope confirmed the appointment of Jason Bitter as CEO of SkyEurope Airlines. It also announced it will close two bases, Budapest and Krakow, in the coming winter schedule “in a move designed to reduce complexity and costs.”

Jozsef Varadi, CEO of Wizzair, the biggest competitor for Sky Europe had already projected this step about 2-3 months ago. At that moment the spokesman of Sky Europe denied that Sky Europe had such plans. It appeared in many news portals, magazines and other media in Hungary and they always denied it.

Well, for me at least it is strange how any company (or any business person) allow itself (or him/herself) to lie in front of public. Especially when this lie affects people’s life. Imagine yourself buying a ticket for a good price about 3 months in advance and even if they refund it for you, you will have to buy it at another airline for a higher price (as 2 months passed in the meantime). In understand it if companies do not release any information about business secrets. But come n, there is a possibility to say: sorry, no decision was made on this topic yet, or it is under heavy discussion internally or anything. But to lie? For me such a company looses its good will for a long time. I hope the new CEO will be more tough on corporate communication issues.

By Szafi

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