Air France has just joined the unofficial “Creative Air Safety Video” movement by producing their very own, very French version of the short video that most of us have seen hundreds of times before.
They speak in French and in “Frenglish” (pardon my wording here, but the English pronunciation has a very strong French accent here), and they use the word “chic”! 🙂 They also add a truly French style to the whole visualization of this video by the dancing girls, the funny, airplane-like stage. The electronic devices hidden in books is also a creative idea that I’m sure comes from real-life experiences of flight attendants fighting with “trickier” passengers…
What I was surprised about is the sentence about “lost electronic devices”. I don’t think I have ever heard this instruction on any airplane from any airlines before – it sounds a bit surprising to me. Probably there is a reason for it, I’m wondering what it may be. If you have an idea, please share it in a comment below!
Funny and innovative safety videos for airlines are now a very trendy tool for marketing, especially as items for viral and social marketing.
Air New Zealand seems to be in the front line here, as they have created a very popular Hobbit version earlier in 2012 for the first part of the Hobbit trilogy: “An Unexpected Briefing” (a’la the title of the movie: “An Unexpected Journey”). They were followed with a pop-song like version of the safety instructions from Virgin America not so long afterwards.
So following the sometimes ugly creatures of the Hobbit Universe, Air New Zealand started 2014 with a different topic and a beautiful “partner”: the 50 year old Sports Illustrated – Swimsuit Edition!
To be honest, personally I like this one much better. What do you think? (the links to the other two are available in the first paragraph)
Not a safety video, but still worth to mention in the league of viral Airline marketing videos is the one that came with the second Hobbit movie last year: a short film of what a day is like at the official airline of Middle-Earth (aka.: New Zealand), starring real Air New Zealand employees from Flight Attendants to Engineers – and a plane slapping its wings like a bird. (title: “Just another day in Middle-earth“):
For the record, they also accompanied the second Hobbit movie (The Desolation of Smaug) with a special aircraft livery last year as well:
There have been many tries to make the boring, before-flight Safety Demonstration/Video a little bit more enjoyable than the average, simple, talking version. There have been ad-hoc Rappers on Southwest Airlines, Hobbit themed videos on Air New Zealand for example, but let’s take a look at this latest, fresh, pop-song like Virgin America video:
I’m sure those of you who are aviation fans, have already seen this footage, but I think it’s worth watching it again! This is the evacuation training/trial for the new A380 in a hangar in Tolouse (I think), with a timer on the top!
I hope nobody will ever experience such slides in real life, but I once had the chance to try it in a training facility – it’s something I’ll remember for the rest of my life! Ladies, please remember: in such a situation take your high heels off before jumping on the slide!